What’s the first thing you notice when seeing an ad? Is it a neat and felicitous motto or an eye-catching picture? We bat it’s the latter that draws the consumers’ attention. The majority of us is apt to be visuals and perceive the general picture rather than its details, like advertising mottos, quotations or some kinds of specifications.

Therefore, depending on how attractive the advertising image seems to be for us, our desire to study the advertisement in general and the products it promotes varies drastically.  Thriving companies and prosperous entrepreneurs know the drill. That is the reason why they glean their advertising photographers who are obliged to make the most of their products, to implant in consumers’ minds the idea that what they see in an enchanting picture is good for them and, therefore, they can’t but be in a dire need of it. 

What do advertising photographers do?

Advertising photographers produce photo images which are supposed to uphold a marketing idea concerning a product or services which clients are eager to promote. Before producing images there’s some work to be done as well. As a rule, advertising photographers are ought to work around the ideas and conceptions their clients or their designers and advertising companies accord. It takes an awful lot of professional skills, imagination and accuracy of thought to epitomize all of the clients’ wishes and recommendations, producing really mesmerizing pictures which will for sure trigger the interest of potential clients, as well as arouse the immediate desire to buy the product advertised.

For truly professional and alluring advertising and commercial images there is even absolutely no need to insert any verbal support since those photos already speak volumes. And advertising photographers are exactly those ingenious people who stay behind all of those irresistibly likable photo images which securely stick in our mind for quite a time.      

What is more, professional advertising and editorial photographers don’t steer clear of employing High-End Level of retouching in their post-production work. Without any doubt, they are perfectly capable of producing marvelous shots which will enchant viewers even without any additional photo manipulations. Nevertheless, in order to serve their cause in a full and proper way (that is to make people obtain a burning desire to purchase the products or services advertised the very instance they see an ad, as well as increase sales this way), they should resort to post production photo retouching services.

The reason for that is quite clear: it all makes advertising and promoting images look even more delectable and fetching. There are professionals who are keen on it and whom the question “How to give a photo an amazing glamour look?” doesn’t bother much. Thus, not all the advertising photographers do this job on their own, but make the most of their time and give such a job to professional retouchers. 

Most distinguished advertising photographers

It goes without saying, that there are always people who do something in a more thorough and better way than others in one and the same realm. The same thing with advertising photographers, sure thing. There are more lucrative and outstanding ones, who are especially good at snapping advertising photos and promoting goods and services by means of their stunning art. Let’s have a look at these subtle and creative photo artists. 

Erik Johansson 

This Swedish advertising photographer stands out from the herd of ordinary photographers in this domain due to his principle idea: there’s no need in sticking to traditional ideas and conceptions since they do not attract that much attention.

It’s better to be innovative, constantly try out something new and exciting, pushing the contemporary artistic bounders in such a way. Having been glued to his dazzling photo images for hours and hours, we can rightly and utterly agree with this sound idea. 

Karl Taylor

This commercial photographer from United Kingdom knows his deal as well. He has, actually a similar attitude to his creative works, judging by his photo images. Notwithstanding the fact that it wasn’t his primary profession, this creative guy has sufficiently got ahead and, subsequently, found his vocation.

Palpably, it’s a piece of cake for Karl to snap amazing advertising pictures, which only proves that years and years of practice don’t go by unnoticed. 

Jaime Travezan

Another enchanting UK advertising photographer who is surely a nice example for those who would lie to take up a similar career but are still in doubts: by means just following the flow and sensations, making the most of one’s strongest sides, one can find his true calling and make a success. 

Erik Almas

This Norwegian photographer has accomplished a lot thanks to his sudden resolution to take up photography.

Now he is one of the most acknowledged advertising photographers who has been repeatedly awarded in this realm and who has dozens of influential and famous clients all over the world.  

Tim Tadder

Tim is a master of capturing dramatic and stunning photo images. He gravitates mostly to making use of location photography and adding superb lightning effects. He switched ones from photojournalism to commercial and advertising photography and hasn’t missed. 

Jean-Yves Lemoigne

This Franch commercial photographer has a hectic life dividing his time between New York and Paris. But it’s, apparently, worth it since he has one of the most famous companies and corporations as his regular clients. His prominent feature is surrealistic vibes which surely endear viewers to his works.

Sharad Haksar

This Indian photographer makes us be amazed with the enormous number of various awards. He has been noted by a multitude of companies and has fairly earned all of his honorable mentions. Judging by his images there’s certainly a reason for that, don’t you think? 

Nori Inoguchi

This Japanese New-York-based advertising photographer shoots for one of the most eminent companies of various industries, especially beauty ones, as well as brands and magazines.

His devotion to his cause is beyond describing since he is perpetually ready to travel around the globe just for the sake of a couple of pictures. 

Tim Hawley

The US photography artist, Tim Hawley, collaborates with a heap of advertising agencies and creative directors.

He is fond of shooting a great variety of subject matter creating a memorable visual thread in all of his photos with crisp reality. According to his own words, his artistic works are an organic union of something heroic, dramatic and eloquent.   

Kremer Johnson

This is a photographic tandem formed by Neil Kremer and Cory Johnson based in Los Angeles, US.

With the help of their advertising images they try to secure amiable relationship between potential clients and companies whose products or services are advertised. This peculiarity endeared many magazines, companies, agencies and brands to them. 

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